Cool Frootz deserve cool machines?

When Cool Frootz of Boulder, CO, decided to launch their wholesome new range of Froozer all natural whole fruit snacks in frozen bars they were faced with two challenges. How to convert their initial carton from a manually erected, hand loaded and closed horizontal style to a fully automatic carton forming and closing operation that is flexible enough to handle the wide variety of bar count quantities plus have that equipment delivered on a very short lead-time that would enable them to meet a rapidly expanding demand from large club and supermarket groups?
Froozer is a ‘grab & go’ frozen snack that is made from 100% Whole fruits and vegetables. Their proprietary technology maintains and fuses fibers for maximum nutrition and converts frozen fruits and vegetables into a smooth, creamy texture. The result is a premium product that tastes like soft-serve frozen yogurt and is absolutely superior nutrition for you. Froozer founder, Arnie Zweben, says “This relationship with Bradman Lake is crucial to our success in that their equipment dramatically increases our efficiency."

The answers to their problems were presented by the systems experts at Bradman Lake based in Rock Hill, South Carolina. Their advice was to switch the method of cartoning to a top loaded 3 flap lid cover style which provides not only excellent graphics and ease of product loading but also the flexibility to produce a wide variety of different carton sizes and count quantities all on the same machinery.
In record time Bradman Lake used their expertise to assemble a very flexible line of top load cartoning machinery incorporating the well proven HS double head carton forming machine, an integrated carton takeaway and packing conveyor linked to the unique RA90 right angle, lugless, 3 flap carton closer.
The machinery is now installed in the Cool Frootz plant in Salem, Oregon and already is repaying the shrewd investment they made.

HS Double Head Lock Former

RA90 Carton Closer

For more information about the delicious range of all natural, high Vitamin C content, Cool Frootz products please contact Arnie Zweben at or visit

About Bradman Lake

Established in 1948, the Bradman Lake Group Ltd is a leader in integrated packaging technology. From distribution and feeding systems, flow wrapping, cartoning, loading and closing to case packing, shrink wrapping and roll wrapping, Bradman Lake’s solution based approach is gained from thousands of installations around the world. Bradman Lake’s manufacturing plants are located in the UK and USA with regional sales offices in Russia, India and China. Bradman Lake is a wholly owned subsidiary of the multi-disciplined UK engineering group, Langley Holdings plc.

To find out more email
Bradman Lake Inc.
3050 Southcross Blvd | Rock Hill, SC | 29730 | USA
T: +704 588 3301 F: +704 588 3302